Summary

Introducing Fraud Squad – a groundbreaking alliance that’s equal parts public awareness and literacy. Founded by Verve, a Credit Union, it’s a fusion of law enforcement agencies and financial institutions, working harmoniously to educate and empower individuals in the art of scam but more importantly, prevention.

One of the key strengths of Fraud Squad lies in its ability to deliver a coherent message. By fostering alignment between the financial and law enforcement sectors, we’ve elevated the potency of our message, creating a resounding impact.

The branding of Fraud Squad itself is strategically designed to captivate attention. This cinematic visual approach adds an extra layer of effectiveness, ensuring our message isn’t just absorbed – it’s felt.

Central to the ethos of Fraud Squad is the concept of unity. We envision a world where your financial institution, local law enforcement, retail clerks, and even your nearest and dearest form an unbreakable alliance – a squad committed to eradicating scams.

I take pride in leading the innovative Fraud Squad project.

In my capacity as a leader, I’ve spearheaded this visionary collaboration, orchestrating the convergence of minds, resources, and expertise. Fraud Squad stands as a testament to our collective determination to safeguard individuals against the ever growing problem of scam artists.

Client

Appleton PD
Fox Crossing PD
Winnebago County Sheriff

Year

2022

Skills

Content Strategy
Design
Development
Video Production

Awards

CUNA Diamond Award
Hermes Creative Award
AVA Digital Award
gdusa inhouse Design Award
Viddy Award
Marcom Award

The Fraud Squad Story

The human response

Launch Week Statistics

0

In-Kind Media Exposure

0

Impressions

The Challenge

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Results

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